Aysha leads on Sky’s D&I moments. This has meant writing copy for collections like Inspirational Women and Black History Month and, more recently, managing Sky’s UI marketing campaigns for World Earth Day and Mental Health Awareness Week.
Aysha led on Sky's Mental Health Awareness Week 2024 campaign from conception through to TX. This project required strategizing, curation, stakeholder management, writing effective briefs and data analysis.
Aysha also led on Sky's Earth Day 2024 campaign.
Aysha provided copy for Sky's Black History Month, Pride and International Women's Day campaigns.
