Aysha has recently started a short-term secondment to a marketing manager role, developing and executing best-in-class content campaigns. Through this new position, she has launched two major campaigns - Awards Season and Valentine’s - and is currently leading on an innovative, family-focused Easter campaign.

Aysha led on Sky's 2025 UI awards campaign, driving our customers’ perceptions that Sky has award-worthy, premium content.



Aysha also led on Sky's Valentine's campaign this year, creating a supercharged seasonal moment and driving attribution back to Sky.


Aysha is currently working on a family-focused Easter campaign... Come back here to find out more in April 2025.